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Our Story
As a family owned Australian brand, RB Sellars knows the importance of family values and community. Built on these values and inspired by the Australian landscape, community and the everyday Australian RB Sellars was formed in 1996 with the release of the first menswear collection which included the bestselling ‘Burton’ workshirt.
With beginnings as a small catalogue business producing multiple seasonal look books each year, through the demand from our customers for a more personal approach we’ve grown into a larger retail brand offering nine stores across New South Wales, Queensland and Victoria. In order to service those who don’t currently have access to the stores, we have a national sales line and a robust online presence to help our customers purchase online in just the click of a button.
Today our range includes functional and hardwearing workwear for both men and women, plus a huge collection of casual wear, durable paddock wear and a range of kids wear that’s easy to care for and comfortable to wear. We are committed to remaining affordable, accessible and always providing you with clothing that is fit for purpose. Which is why we welcome feedback from our community and strive to improve our products year in year out.
We continue to give back to the communities that support us through sponsorship of rural and remote events like local campdrafts and field days while also staying heavily involved in local issues that affect farming communities such as the drought. This year we installed donation points for the drought in some of our stores that are within heavily affected areas as well as supporting local drought fundraising events and festivals. Farming and agriculture is at the forefront of our business and we know that without our farmers and without you, RB Sellars wouldn’t be where it is today.
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