We are proud to announce the launch of the RB Sellars Foundation, an exciting new venture for our brand that allows us to give back to our community by providing embroidered shirts with all profits going to the chosen charities.

The main focus of the RB Sellars Foundation will be to help and promote charities working to improve mental health awareness within rural Australia. We recognise the importance of supporting local charities, groups and individuals, and are aware of the challenges surrounding mental health within our rural community.

This new foundation will differ to our normal sponsorship, which is still available for application.

Please click here for general sponsorship enquiries.


Dolly’s Dream

We are excited to share with you our first RB Sellars Foundation collaboration: Dolly’s Dream, which was set up by the family of Amy ‘Dolly’ Everett with the aim of raising awareness of the serious issue of bullying and its devastating effects. Dolly’s Dream will provide assistance and support to Australian children affected by serious bullying, whilst educating the community about bullying issues and advocating for bullying laws and regulations.


This collaboration allows us to launch our first RB Sellars Foundation Workshirt – The Dolly’s Dream Shirt. A limited edition Men’s or Women’s shirt available in blue, which was Dolly’s favourite colour, and comes with Dolly’s Dream embroidery. We will be donating all profits from these shirts to Dolly’s Dream.

If you would like to learn more about Dolly’s Dream or make a direct donation you can do so here.

We received overwhelming support for our Dolly's Dream shirts and have now sold out. Thank you to everyone who purchased one our Dolly's Dream shirts. You have allowed us to donate over $10,000 to Dolly's Dream.

Orders will be dispatched from our Melbourne warehouse after the 11th May.

Terms and conditions

Dolly's Dream Logo is the property of Dolly's Dream. Permission has been given by Dolly's Dream for our fundraising event and use of their logo. Limited stock available of Dolly's Dream Shirt. Available until 7th May 2018 unless sold out.

Please be advised Dolly's Dream Workshirts will be dispatched from our Melbourne warehouse after the 11th May 2018.


If you would like to discuss partnering with the RB Sellars Foundation please email marketing@rbsellars.com.au