The RB Sellars Story

RB Sellars is an Australian family owned brand inspired by community, a love of the land, and the real day-to-day needs of our customers. Our story began back in 1996 with a modest menswear selection, which included our now legendary ‘Burton’ men’s workshirt.

Starting as a small catalogue and mail order brand, we now offer a more personal approach with retail stores across New South Wales, Queensland and Victoria, an Australian-based toll free sales line, and an increasingly popular mobile friendly website for those living and working remotely.

Today, our brand represents a considered range of premium workwear, uniform and branding solutions, along with popular core seasonal garments and casual clothing for the whole family. As always, we are committed to remaining affordable and accessible without compromising quality.

In the future, we plan to broaden our range and open more retail stores to better support rural customers, and where we can, continue to support the community at field days, lifestyle and sporting events, and through sponsorship and partnerships with likeminded organisations and individuals.

We hope you continue to share, inspire and celebrate the RB Sellars story.