Company History

RB Sellars was established  20 years ago, and as an Australian owned family business RB Sellars has been proudly outfitting rural and regional Australia since 1996.

Having launched initially with a modest menswear selection, including our famous Burton Workshirt, we have grown over the years to now offer a wide selection of workwear and casual clothing for men, women and children.

Well recognised for reliable products at extremely reasonable prices we are committed to remaining affordable without compromising quality.

All of our products are designed in-house and made from premium yarn fabrics, ensuring the quality is equal or superior to other more expensive brands.

We constantly strive for excellence and encourage you to provide us with your valuable comments and suggestions. Please call our Customer Service Team on Toll Free 1300 727 355 (within Australia) or email us at

Shopping Online

We hope you enjoy shopping on our website. We would like our customers to provide us with feedback so that we can continue to improve. Please email or call us with your ideas and suggestions.

Shopping from Our Catalogue

You can request a copy of our current catalogue which we will post to you. 

Shopping In-Store

We have 3 stores in Victoria - Collingwood, Warrnambool & Mansfield. We have 3 stores in NSW -  Tamworth, Albury & Wagga Wagga. These stores have most of our range of seasonal and workwear styles, however if something is not available in-store we are happy to take an order for you, and your order will be sent out from our Melbourne warehouse straight to your home or you can pick up from store.

Field Days and Events

We do attend a number of Field Days throughout Australia. Please click here for more information.

Where Our Garments are Made

We are an Australian family owned business, and wherever possible we use Australian wool and Australian yarns in our products.

RB Sellars currently manufactures in several countries being China, Philipines, Indonesia, Vietnam, Bangladesh & India. Our senior management and production team regularly visit these manufacturers to ensure that the standards we expect are adhered to, and that the workers are treated fairly and with respect.

We will continue to deliver our customers a quality product at great value, while ensuring (to the best of our ability), that the standards and expectations we have of our suppliers and their workers are always met.